This ranking, coming in behind only e-commerce and big box giants like Amazon and Walmart, further establishes Fetch Rewards positioning within the retail industry.įetch's flow of data provides the backbone for a new generation of advertising tools that drive real, measurable purchasing decisions.
Fetch also outperforms leading apps like Target (4.93 million DAU, 18.3 percent) SHEIN (4.03 million, 21.4 percent) DoorDash (3.58 million, 14.9 percent), Etsy (2.53 million, 12.9%) and Instacart ( 821K, 11.5 percent).Ĭapturing more than $133 billion in annualized retail sales, the Fetch Rewards platform is equivalent to the nation's fifth-largest and fastest-growing retailer. The Starbucks app, which is widely considered to be the best example of a single-brand loyalty program, has about 3 million daily users and a stickiness ratio of 15 percent, according to Data.ai. We've seen this ratio increase, and we're now on a trend line towards social media apps, rather than utility savings apps.
"One thing that makes 5 million so exciting to us is that it's about a third of our monthly active users. Fetch currently clocks in around 35 percent, with that number increasing. In the mobile-app industry, the DAU/MAU metric is sometimes called the "stickiness ratio." Utility savings apps typically see a stickiness ratio of 15-20 percent, while social apps like Instagram and TikTok typically see stickiness ratios closer to 65-70 percent.
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